LinkedIn has quietly become one of the most powerful free marketing platforms available to small business owners.

If you’ve been searching for new ways to help your business stand out on Google, there’s a good chance you’ve come across something called Google Guaranteed.

Having a website used to feel like the finish line. You’d get it built, launch it and wait for the customers to roll in.

Let’s be honest, the phrase business networking used to come with a stigma attached. For many small business owners, it meant awkward early mornings, name badges and sales pitches disguised as small talk. We’ve been to a fair few ourselves, drinking a lukewarm coffee and a stack of business cards, hoping to make a connection that seemed even remotely interested in what you do.

Love them or hate them, Amazon has changed the way the world shops and the way companies market. From their relentless focus on the customer to their near-invisible ability to personalise every experience, Amazon is a masterclass in modern marketing