Lichfield SEO

We look at what people in Lichfield are actually searching for, not just what sounds right. That includes checking which competitors are showing up and where there’s room to move. This helps us focus on opportunities that make sense locally, rather than chasing terms that won’t deliver anything useful.

We go through your website as it stands. Pages, structure, content, and how everything connects together. Issues tend to surface quickly when you look closely. This step is about spotting what’s slowing things down before any new work is added.

Once we know what needs attention, we put a clear plan in place. It outlines what to tackle first and what can wait. The roadmap keeps the work focused and avoids time being spent on things that won’t move the needle.

We clean up page titles and headings so each page is clear about what it covers. Nothing padded or overdone. Clear headings help search engines understand relevance and give people a better reason to click.

Slow pages put people off. They also hold rankings back. We look at what’s affecting load times, especially on mobile, and fix the parts that are getting in the way.

Important pages need to be easy to reach. If they’re buried too deep, they often get overlooked. We adjust internal links so content connects properly and search engines can move through the site without friction.

Content is created with a clear purpose. Each page is written to match real searches, not to fill space. The goal is to support rankings, answer questions, and give visitors something useful to read.

Not all links are worth having. Low-quality links often create problems rather than results. We focus on earning links from relevant, trusted sites. It’s a slower approach, but it builds authority in a way that holds up over time.

Your business details need to be consistent wherever they appear online. When information doesn’t match, trust can drop. We check listings, directories, and local mentions to make sure everything lines up properly. It’s quiet work, but it plays an important role in local visibility.

Monthly progress reports

You’ll receive regular updates showing how things are moving. Rankings, visibility, and traffic changes are all covered. The reports are kept clear and readable, so you can see what’s happening without digging through unnecessary detail.

Stats on their own don’t say much. Context does. We look at what’s changing and why, then use that to decide what to focus on next. It keeps decisions practical rather than reactive.

We don’t just leave things running in the background. We stop and talk about how it’s going. Sometimes that means confirming things are on track. Other times it means changing course. Either way, it keeps the work honest and moving in the right direction.

Websites change over time, often without anyone noticing straight away. Small issues can build up quietly in the background. We run regular checks to catch problems early and keep everything working as it should.

Search habits don’t stay fixed. New terms appear as services change and customer needs shift. We keep an eye on those changes and adjust targeting where it makes sense, without chasing every trend that pops up.

Adjusting strategies as search trends and algorithms evolve.